Design

Stromback Venues, World Economic Forum 2025

November - December 2024

1. Slides
2. Graphics
3. Branding

After my initial meetings with the clients, one requirement emerged: design for the global-elite & heads-of-state.

Stromback Venues provides venue leasing in Davos, Switzerland during the World Economic Forum.

Decks were shown to business & political leaders, including Elon Musk, BlackRock COO, and US government officials.

Decks were used in closing 25m in leases for the week of WEF 2025.

I was contracted to provide:

• Initial concepts
• Branding
• Decks/presentation slides
• Lay the groundwork & systems for asset creation
• Render high-quality graphics for print/display (shown on CNBC coverage)

This project extends into a second project with The Centaurs AI.

Clients came with a strong sense of how they wanted the customer to feel. My role was to interpret their vision—translating vibes into compelling concepts.

Mature asset systems were handed off to a second team in Portugal to facilitate more rapid iterations, as they were in a closer time zone to Switzerland.

This was a first-of-its-kind project for me, as I had never been contracted specifically for deck slides.

I determined a simple goal: tell visual stories that excite viewers & incentivize sustained engagement. This without sacrificing the most important aspect of a deck presentation: readability.

Project length:

5 weeks

Materials produced:

• 1 logo (multiple iterations); Figma
• 1 wordmark (multiple iterations); Figma
• 1 deck; Figma
• 1 deck; Google Slides
• 2 deck themes; Figma
• 2 deck themes; Google Slides
• 30 slides; Figma
• 30 slides; Google Slides
• 16 slide themes; Figma
• 16 slide themes; Google Slides
• 10 concept slide themes; Figma
• 3 large-scale print-ready graphics; designed in Figma, made print-ready in Illustrator

Tools used:

• Figma
• Google Slides
• Adobe Illustrator (Screen-print Preparation)
• Google Drive (Team Collaboration)

Slides

I was solely responsible for producing the main event deck, presented to prospective customers.

A modern, refined, “ultra-premium” look was chosen to capture the emergence of generative AI across global markets.

Certain slides blended a modern look with venue-specific branding, capturing their essence while maintaining overall cohesion.

• Custom deck slides were designed in Figma.
• Slide content was produced based on an outline document (bullet-points) provided by the clients.
• Clients and I worked together to develop a story that I would turn into visual assets.
• Upon approval, the Figma designs were then fully recreated in Google Slides for presentation & sharing.
• Further themes for 2 additional decks were produced in Figma, recreated in Google Slides, then handed off to the team in Portugal.
• Client strongly preferred matching the aesthetics of the venues for the remaining 2 themes—a speakeasy theme, and a patriotic USA theme. 🇺🇸

Graphics

• Screen-printed window-graphics were produced for an exclusive venue attended by VIP US Government officials.
• Large-scale print-ready graphics were designed in Figma.
• Designs were drafted & vectorized in Figma, then made print-ready in Adobe Illustrator.
• Graphics were handed off for screen-printing near Davos, Switzerland.

Branding

• Branding elements, including a logo icon & wordmark, were produced for an exclusive venue attended by VIP US Government officials.
• Drawing on the clients’ existing assets and the theme of the event, I drafted designs in the style of American high-end luxury brands.
• Full concept boards were produced in Figma; research conducted through various first-party sites & in-season winter catalogs.
• Logo concepts were mocked in Figma.
• Iterations and final render were produced in Figma.

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👋🏼alfred.r.duarte@gmail.com Message Copy