Case Study — Design

Cartoon Stylized Graphics

November 2022

1. General
2. Curves/Pen Tool
3. Colors/Gradients
4. Shading
5. Samples

During Fall 2022, I was tasked with mocking up a series of character designs for a children’s sticker subscription box.

The client wanted a cartoon-stylized look, with fun, friendly characters. They asked for an “animation” style that “popped”.

After completing the project, I wanted to document my learnings & process.

I produced a sprawling 20in x 200in poster detailing techniques ranging from tooling to shading, geared towards replicating the style in vector tools like Adobe Illustrator.

I’ve split the poster into 4 sections to make it easier to include in this article.

Techniques discussed are generalized and based on physical principles (even though these are cartoons). Most techniques can be easily adapted to other styles.

Tools used:

• Affinity Designer

General

Curves/Pen Tool

Colors/Gradients

Shading

Samples

Below are some discarded samples that never made it to production.

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