Case Study — Design

Cartoon Stylized Graphics

November 2022

1. General
2. Curves/Pen Tool
3. Colors/Gradients
4. Shading
5. Samples

During Fall 2022, I mocked up a series of character designs for a popular children’s sticker subscription box brand.

The client wanted a cartoon-stylized look, with fun, friendly characters. They asked for an “animation” style that “popped”.

After completing the project, I documented my learnings & process. I produced a 20in x 200in poster detailing techniques ranging from tooling to shading, geared towards replicating the style in vector tools like Adobe Illustrator or Canva Affinity.

I’ve split the poster into 4 sections to make it easier to include in this article. Most techniques are based on physical principles.

Tools used:

• Affinity Designer

General

Curves/Pen Tool

Colors/Gradients

Shading

Samples

Below are some discarded samples that never made it to production.

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